SOCIAL MEDIA STRATEGY

A social media strategy was developed for Gucci's 2025 campaign in China, featuring an AI avatar for interactive shopping on the app and Weibo. The AI assistant uses animations to guide users, and the campaign includes global and local reach through celebrity partnerships. Content was created, and launched, and its performance reviewed on selected social media platforms to meet outlined goals and metrics.

COLLABORATIVE PROJECT

FASM415 - Future of Shopping: Retail Innovation for Customer Empowerment