Work Experience
2020 - Present
BUSINESS VENTURE
Kwauffee Lifestyle. Co
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Co-founded Kwauffee, a lifestyle brand that elevates coffee culture through innovative experiences
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Operated all design aspects, from product and packaging to the business's overall visual identity
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Advanced product innovation and articulate the brand's culture to a wider audience
June 2020 - Present
DESIGNER
Rosestudio Couture. Co. Ltd
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Collaborated on the BUICK 2023 GL8 Century x Guo Pei limited edition, merging traditional Chinese cultural motifs with unique design elements in interior, color, and material design
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Contributed to high-profile collaborations, such as the 'Disney Mulan x Guo Pei' and 'Disney Mickey & Minnie x Guo Pei' design projects (2020)
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Boosted the product innovation of the R&D team, driving the creation of new products
Jun-Sep 2022
GRAPHIC DESIGNER
Centdegrés Co. Ltd
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BEE&FLOWER packaging revamp, executing graphic design for liquid and solid soap packages
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Designed PURALLY’s online (e-commerce platform) promotional materials/posters
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Executed design explorations on REVITACARE’s logo, and collateral extensions
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ROSEWOOD LIFESTYLE scent packaging design & graphic design for flavor cards & VIP cards
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Directed graphic design for GERARD BERTRAND handbag
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Produced poster design for BC WATER
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Boosted the product innovation of the R&D team, driving the creation of new products
Apr-Oct 2021
LEAD DESIGNER
Asian Couture Pte. Ltd
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Lead designer for The Legion of Honor (TLH) merchandising product design projects
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contributed to a collaborative exhibition between The Legion of Honor Museum (TLH) and Couture Designer Guo Pei
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Directed photoshoots for the TLH museum catalog and art prints
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Partnered with couture designer Guo Pei on packaging design for various cosmetic brands, including SU:M 37 and MAC Cosmetics
2016-2020
FASHION WEEK INTERN
Paris Haute Couture Fashion Week
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Spring/Summer 2016 - Spring/Summer 2020, served as an assistant at Guo Pei's couture shows, managing garment and jewelry setups and coordinating model rehearsals backstage
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Coordinated translation tasks in Chinese and English for models, makeup artists, and designers
